The build log
Indexing a domain with no authority, using our own product, in public. Every post here goes through the rank.fast pipeline the moment it's published. Results are on the live log. RSS.
The measured SEO weekly. One short email: what we measured this week building this company in public. Real numbers, no hype, unsubscribe anytime.
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"URL is unknown to Google": what it means, and two of our own posts stuck in it
Two of our posts sat in this Search Console status for up to eight days: in the sitemap, linked, and never fetched by Googlebot. What the message means, why it happens on small sites, and the fix, timed.
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Thirty days after buying ten backlinks: what survived, what Google kept, and what we got wrong
Every checkable link still live and dofollow; every submitted host page indexed within hours; left-alone pages slower and one dropped out; no measurable lift on the deep target pages. Published four days late.
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"During live testing, indexing issues were detected with the URL": what it means and how to fix it
Search Console rejected your indexing request. What the message means, the three checks the live test runs, the five usual causes, and the fix.
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Do backlinks need to be indexed to count? Ten bought links, two arms
Five host pages we submitted were indexed within hours. Of five we left alone, one took eleven days, one twenty, and two are still not in Google at day 23 and 26.
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Three sources disagree about every website, and the gap is where the spam lives
A sitemap is written by the seller, a feed shows only the last few posts, and the index is the one the seller cannot curate. The full method, the false positives it produces, and what it did to our numbers.
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How to vet a guest post site: what we found screening 3,800 of them
One in six sites that passed a homepage-level screen failed when we read what they actually publish. The three checks that work, the false positives that catch naive keyword lists, and what it did to our own acceptance rate.
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465 impressions, 0 clicks: what page 7 of Google looks like from the inside
Week four: impressions up 63 percent, every query moving up, every position still on pages 6 to 9, and no clicks at all. What ranks on page one for those terms instead, and the change we made the same afternoon.
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We asked Google's AI whether our pilot is worth watching. It said watch, don't buy yet.
How Google AI Mode decides which brands to recommend, tested on ourselves: named in the recommendation set on other companies' evidence, then told readers to bookmark our log and wait for the 30-day results. Every answer quoted, with what it cited, plus ChatGPT four days later.
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Bing not indexing a new site: the same pages, two engines, timed
We gave Google and Bing the same clean pages on day one. Google had all 21 within minutes. Bing had none for twelve days, then two, then six, on no action from us. The dates, the console messages, and what it says about how Bing treats a new domain.
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New website Search Console data: the first two weeks, every number
Two weeks of Search Console on a brand new domain, in full: 311 impressions in a week, 87 queries, one click, positions in the 60s to 90s. The page Google is auditioning, the one change we made, and the brand name in two countries.
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What does ChatGPT say about your business? We checked ours, and two out of three assistants got it wrong
We built a free AI visibility check and ran it on ourselves twice, three days apart. Claude described a different company, ChatGPT called the domain parked, Grok got it right. What changed after we fixed the off-site signals, quoted verbatim.
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How long does guest posting take? Ten guest post backlinks, live in under five days
Guest post turnaround measured on ten real placements: median 5.9 hours from order to live, seven of ten within nine hours, three publishers replaced, all live across a weekend and a bank holiday. Interim indexing results, labelled interim.
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7 best free SEO tools for small businesses in 2026
A task-by-task shortlist with the useful limit of every free tier, who should skip each tool, and a clear disclosure where our own tool appears.
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The under-$10-a-month SEO stack: what we actually run this company on
An Ahrefs alternative with receipts: our total tooling spend since day zero is under $50, including AI review of 4,800 sites and all keyword research. The five-piece stack, what it can't do, and why the gates are a business model, not a necessity.
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Long-tail keywords on a brand-new site: every query Google auditioned us for in week one
13 queries, 17 impressions, 0 clicks: our complete week-one Search Console record, published in full. What deep-position auditions mean, what Google misread, and the honest gap between impressions and traffic. Updates as the data grows.
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How to get Google to recrawl a page: we changed our homepage and timed it
Google showing the old version? We rewrote our homepage, pushed it through the fast lane, and the new title was live in search within the hour. Every method from free to paid, with our measured timings.
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Crawled, currently not indexed: what it actually means and how long it lasts
The Search Console status explained with something other guides don't have: exact timestamps from our own pages passing through it. The gap is minutes to hours on pages Google likes; the fixes, in honest order.
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The pilot protocol: how we'll measure our own guest post purchases
Published before the first order, deliberately: baselines, fixed comparison windows, declared failure states, and what we won't claim. With a changelog.
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We analyzed 159,736 backlink listings. We'd sell links from 2% of them.
Two marketplaces mirrored in full, every listing screened mechanically, every survivor reviewed by AI. The kinds of junk, the 2x price gaps, and what we're building because of it.
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Four ways into Google's index, raced on a day-old domain
A free Search Console request, a standard submission, and two fast lanes, timed to the second on a zero-authority domain. Fastest: crawled in 9 seconds, indexed in 2 minutes. Full dataset and honest caveats.
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Day zero: indexing a domain nobody links to
rank.fast starts life the way most indexing customers do: with pages Google has no reason to find. Here's the experiment, the rules, and what we expect to happen.